In this fast-moving world, it is very important for every business to evolve with time to survive in the competition. So, when you start losing your potential customers it is the biggest sign that you need to rebrand your business website.
Revamping the website is a big responsibility for a website designer. You ask why? Let me explain this, when you build your house from scratch you have a perception of a completely new house being built. But when you rebuild the house you already have some expectation of designing things like before and at the same time you’ve a perception of a better design than before.
What is rebranding of a website?
So, as you’ve read above rebranding is just like rebuilding your house and creating a better version of it than before. That’s a really simple and crisp definition of rebranding your website.
Now, as simple as it sounds it is not easy to work on. It takes a lot of hard-work, passion and creativity of a web designer. It is always recommended to have a good website designing and development agency for rebranding of your website.
Let’s now understand what is done in rebranding of a website or a business:
- Logo redesigning.
- Redesigning the theme of your website.
- Changing fonts, width, height, transitions etc. to modern standards.
- Completely changing framework of the website like putting up new content.
- New ads creation for your new brand.
A perfect example of rebranding is shown below:
When you should consider for rebranding of your website?
- Your website looks very old:
There was a time when having a website used to be a trend for every business and it’s a need for every business. While it was a trend people got either single page website made or a simple website made without any vision or mission. Then after having a website they did not know what to do with it and that website is still the same without giving any ROI for their business. That’s what is called an old website design. In today’s digital world it’s very important for a business to have a website. With proper planning and vision a website can give you very good results in terms of ROI for your business. - You’ve started losing your potential customers online :
You might have seen a gradual drop in you customer inquiries from your website. That’s because google crawlers are very smart and they know your website is not up to date and content is not being updated regularly. This can be a very clear sign that you need rebranding of your website. - You’ve a new strategy in place for your business:
In order to scale your business online you need to change your strategy time to time. At this time, you need to rebrand your website. - You are thinking of expanding your business:
Now, when a business expands there are new stores being opened in new locations. So, your website needs to be updated as per your business locations. That is a sign of rebranding your website.
You’ve decided to rebrand. Now what are the next steps?
- Define your goals, timeline and budget:
You should have specific, realistic and achievable goals in your rebranding strategy. Budget and timeline need to be defined properly and realistically. - Finding the right agency:
Now, you need an agency which is experienced in both strategic planning and creative execution.
Bake my brand is one such agency which has experience in both strategic planning and creative execution.
